• Welcome to my Rebrand!

    You might have noticed that things look a little different around here, these days. I figured it was time for a change. As I mentioned in my last post, I have refocused my business strategy and I thought, what better time to refresh my logo and branding. 

    I had spent some time working on redesigning my logo. That was going to be my starting point, and I would follow through with whatever creative I came up with for that - into the rest of my online presence. That's not exactly how it played out though. I thought I had come up with "the one", my final design that would represent me for a few years to come. But that changed when I decided to fool around with an online tutorial. It's funny how you can accidentally stumble upon something so much better than what you had originally started with. 

    I came across a cool looking tutorial on Pinterest. You can find it here. (Thanks Breno Bitencourt for the inspiration!) Yes, I spend a lot of time on there too. It's great for exactly this reason! The tutorial was a low poly art portrait. These have been trending for a little while now and I thought I would try my hand at it. I spent some time working on it, and during those many hours, I started getting ideas for my branding. I had toyed with the idea of using geometric shapes, but it wasn't really coming together. As I slowly built my self-portrait, using nothing but triangles, it started to come together in my head.

    My new branding is based entirely around this self-portrait that I created. My color scheme comes from this image and my backgrounds are close ups of different sections of the portrait, focusing on color and geometric shape rather than the image as a whole.  After working with this, I needed to revisit my logo. It didn't fit with the aesthetic of this new direction. I stayed within my chosen color scheme and played around with typefaces to create a professional yet fun logo that works with the rest of the pieces.


    Now is the fun part, going through all my social media platforms and changing everything over. It's been a slow process, as things keep popping up that need to be added to the "rebrand list". It's kind of crazy to think about the amount of branded stuff associated with an online presence. Somethings are no brainers; facebook cover photos, profile images and twitter backgrounds are a standard, but what about those favicons and avatars? Keeping everything consistant is a super important part of branding. You want to make sure you hit everything to create continuity throughout your online presence. This will stregthen the recognition factor and create a more lasting impression on your audience. 

    As I slowly roll out my branding and find even more things that need updating, I hope this little run down of the process has given you some insight into branding and maybe given you something to think about when it comes to your own online presence. Have some thoughts you want to share? Comment away! I would love to read them!

  • Welcome to my new and improved website and blog!

    I know this place has been fairly quiet for a VERY long time! But no longer! I have finally got myself organized enough to get things sorted out and in place to finally have a working website. And wouldn't you know it, a built-in way to have both a website and blog in one place!

    I have had this website for several years now, and it had remained a lonely splash page linking to my social media presence. Since the beginning of the new year (2017), I have been working on creating a functional website to showcase my work and open up another avenue for clients to find me and communicate. This splash page had become a nagging voice in my head, saying get your act together and get a REAL website. My clients have also gently pushed for me to get something real up here since it makes things so much easier when talking about and showing work. 

    Larochelle Photography & Design - Lonely Old Splash Page

    Since I was working on finally getting my personal brand out there, I also thought it was time for a change. You may have noticed that my business name has changed. Larochelle Photography & Design had a good run, I did freelance for 5 years under that name. After that much time though, I have come to a better understanding of what my clients want and need, and also what I love working on. So I have re-focused my services and rebranded to fit that. That being said, I no longer offer photography services, opting to keep that just as a personal hobby.

    My photography blog will no longer be updated and eventually shut down, but don't fret - I still want to do this blog thing! In working on the rebrand, I toyed with the idea of switching to Wordpress to try again with the blog. When I first got into the blog game, Blogspot was where I took my baby steps. I feel it doesn't really suit my needs anymore though, I've outgrown it. So I got a nice surprise while working on my website. My lonely little splash page of a website has been all I ever needed this whole time! So I am putting the blog platform research to bed, and moving forward with my website/blog. I have done quite a bit of research on blog platforms though and don't want that to go to waste, so I might save that for a future blog post or maybe revisit it after I have used this system for a while.  It has been a really fun journey so far!  I've come across some great resources for getting your blog game in check, and am hoping with this inspiration I can follow through and get this blog going the way I want it to.

    So what kind of content can you expect? The plan is to post semi-regularly (TBD) about current events in the design field, helpful tips that will make the freelancer-client experience fun and enjoyable, book reviews, new work, designers/illustrators that inspire me, design education, random things I have been thinking about...the list can, and probably will, go on! By adding some variety and interesting topics, I'm hoping to make this place an enjoyable read, and somewhere that both you AND I will want to come back to.

    Thanks for reading, and hope to see you here again soon!

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