You might have noticed that things look a little different around here, these days. I figured it was time for a change. As I mentioned in my last post, I have refocused my business strategy and I thought, what better time to refresh my logo and branding.
I had spent some time working on redesigning my logo. That was going to be my starting point, and I would follow through with whatever creative I came up with for that - into the rest of my online presence. That's not exactly how it played out though. I thought I had come up with "the one", my final design that would represent me for a few years to come. But that changed when I decided to fool around with an online tutorial. It's funny how you can accidentally stumble upon something so much better than what you had originally started with.
I came across a cool looking tutorial on Pinterest. You can find it here. (Thanks Breno Bitencourt for the inspiration!) Yes, I spend a lot of time on there too. It's great for exactly this reason! The tutorial was a low poly art portrait. These have been trending for a little while now and I thought I would try my hand at it. I spent some time working on it, and during those many hours, I started getting ideas for my branding. I had toyed with the idea of using geometric shapes, but it wasn't really coming together. As I slowly built my self-portrait, using nothing but triangles, it started to come together in my head.
My new branding is based entirely around this self-portrait that I created. My color scheme comes from this image and my backgrounds are close ups of different sections of the portrait, focusing on color and geometric shape rather than the image as a whole. After working with this, I needed to revisit my logo. It didn't fit with the aesthetic of this new direction. I stayed within my chosen color scheme and played around with typefaces to create a professional yet fun logo that works with the rest of the pieces.
Now is the fun part, going through all my social media platforms and changing everything over. It's been a slow process, as things keep popping up that need to be added to the "rebrand list". It's kind of crazy to think about the amount of branded stuff associated with an online presence. Somethings are no brainers; facebook cover photos, profile images and twitter backgrounds are a standard, but what about those favicons and avatars? Keeping everything consistant is a super important part of branding. You want to make sure you hit everything to create continuity throughout your online presence. This will stregthen the recognition factor and create a more lasting impression on your audience.
As I slowly roll out my branding and find even more things that need updating, I hope this little run down of the process has given you some insight into branding and maybe given you something to think about when it comes to your own online presence. Have some thoughts you want to share? Comment away! I would love to read them!