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    Do you believe in ghosts?

    Last night I attended a book launch at a local haunted restaurant. I never really knew how much haunted history my little city had.

    Sudbury author, Sarah May, celebrated the release of her first book Haunted Sudbury 101 True Accounts of the Paranormal, at the Hour Glass. I’m very happy to have been a part of bringing her book to life. Sarah contacted me last year, about a spooky project she was working on. I jumped at the chance to be a part of it. I worked closely with Sarah to illustrate some of the chilling tales, design the book cover and lay out the book. In the end, some of my cemetery photographs ended up in there as well. Getting together with Sarah to discuss the book was always a highlight of my day, because she would always get into detail about new stories she had found.

    Personally, I do believe in ghosts (you may or may not find one of my stories in the book!). I always have, since I was a child. I believe there is life after death, but I also really love the idea that there are still things in this world that are unknown. It makes things more interesting! I really enjoy the book, and love the passion that Sarah brings to it. Especially knowing how she collected the stories, spending so much time talking to people, researching and even visiting some haunted locations herself. At the signing, I noticed that the people coming to see Sarah, were from all walks of life, which I think shows that this kind of book is appealing on so many levels. It touches on local history and locations, by a local author, and of course is full of paranormal happenings.

    Getting back to the Hour Glass and the book launch, one of the more detailed stories in the book is about the Castonguay murders. The book launch was held on the 61st anniversary of these murders. As part of the book signing, Sarah gave a brief walk through of what happened that fateful day, and nationally renown medium Jay Lane was in attendance to give a reading of the house. It was a very fun addition to the night, that I think people in attendance will remember for a long while.

    Congratulations Sarah, on a successful launch, and I hope that this means many more in your future!

     

           Haunted Sudbury book, posed with a cup of tea

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    Welcome to my Rebrand!

    You might have noticed that things look a little different around here, these days. I figured it was time for a change. As I mentioned in my last post, I have refocused my business strategy and I thought, what better time to refresh my logo and branding. 

    I had spent some time working on redesigning my logo. That was going to be my starting point, and I would follow through with whatever creative I came up with for that - into the rest of my online presence. That's not exactly how it played out though. I thought I had come up with "the one", my final design that would represent me for a few years to come. But that changed when I decided to fool around with an online tutorial. It's funny how you can accidentally stumble upon something so much better than what you had originally started with. 

    I came across a cool looking tutorial on pinterest. You can find it here. (Thanks Breno Bitencourt for the inspiration!) Yes, I spend a lot of time on there too. It's great for exactly this reason! The tutorial was for a low poly art portrait. These have been trending for a little while now and I thought I would try my hand at it. I spent some time working on it, and during those many hours, I started getting ideas for my branding. I had toyed with the idea of using geometric shapes, but it wasn't really coming together. As I slowly built my self portrait, using nothing but triangles, it started to come together in my head.

    My new branding is based entirely around this self portrait that I created. My color scheme comes from this image and my backgrounds are close ups of different sections of the portrait, focusing on color and geometric shape rather than the image as whole.  After working with this, I needed to revisit my logo. It didn't fit with the esthetic of this new direction. I stayed within my chosen color scheme and played around with typefaces to create a professional yet fun logo that works with the rest of the pieces.  

    Now is the fun part, going through all my social media platforms and changing everything over. It's been a slow process, as things keep popping up that need to be added to the "rebrand list". It's kind of crazy to think about the amount of branded stuff associated with an online presence. Somethings are no brainers; facebook cover photos, profile images and twitter backgrounds are a standard, but what about those favicons and avatars? Keeping everything consistant is a super important part of branding. You want to make sure you hit everything to create continuity throughout your online presence. This will stregthen the recognition factor and create a more lasting impression on your audience. 

    As I slowly roll out my branding and find even more things that need updating, I hope this little run down of the process has given you some insight into branding and maybe given you something to think about when it comes to your own online presence. Have some thoughts you want to share? Comment away! I would love to read them!


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